Social Media Advertising and Website Revenues

Lookery is an interesting service with an interesting business model. The service is offering web analytics and audience analytics to publishers for free. These stats include relevant keywords and demographic data. The data becomes available by aggregated data of web usage and visits to third party sites, where anonymized registration data is shared. If the website of a publisher has a login area, too, the registration data may become used to generate revenues by being shared anonymously.

The business of Lookery is to offer advertising opportunities based on the data across the social web and to share the anonymized data with advertising networks. It is one of the biggest social media advertising networks displaying about 3 billion ad impressions every month. To publishers it is a monetization opportunity without displaying ads.