Video sharing is popular and some video sharing networks do offer affiliate programs to earn money. The usual business opportunity is to get a share of the advertising revenue. This happens by embedding videos into websites or sharing it by newsfeeds or widgets.
One video network offering such an affiliate program is Revver. Features they offer are automaticly edited playlists and newsfeeds, customizable widgets, embedding options of course and an api for developers for more options.
blinkx is a video search engine offering two different affiliate programs. The first is blinkx AdHoc, which is dedicated to video sharers. A nice feature is a video wall, which displays a broad choice of video thumbnails to click on. Lately they came up with a second busness opportunity, blinkx Red Label. The latter enables small and large publishers to integrate the video search engine into web sites.
If you got own videos, video advertising networks might be another opportunity.
Sunday, August 10, 2008
Earning Money with Video Sharing and Video APIs
Thursday, August 07, 2008
Widgets, Advertising, eCommerce and Widget Development
Business Thursday: Widgets are small internet applications, that may become installed at web sites and social media pages or at the desktop and mobile phone. Synonymous names are gadgets, rich internet or web applications. Like a software programmed for a particular purposes, widgets may be used for most every meaningful intention. Technically widgets are client side applications, which means that applications become loaded just one time or installed like software. Then only the information becomes updated. Typical purposes are the distribution of information or media, games or communications purposes like chat, messaging or even video conferencing. Widgets are most popular to obtain information at internet devices and at social media. They have become such important that even the W3C internet standardization body has launched a group called WebApps Working Group aiming to define standards for widgets and other client side applications. Popular widgets are loaded millions of time and some networks deliver billions of impressions daily.
To participate in this business opportunity there are several ways depending on the targets and it might be easier that the introduction has sound. By developing a widget enterprises and even homepage owners may get viewers and visitors. A popular example for blogger are blogrolls. Depending on the approach widgets may easily become generated by automatic means, the widget generators. Enterprises may develop branded widgets themselves or by a service to better deliver a message.
The second opportunity is the widget advertising, which is mostly the same as on the web. But additionally adverts could be included within a widget. As a widget is either the marketing tool itself or carrying adverts, commercial widgets may be found and distributed at a company homepage or at widget directories, advertising at widget advertising networks. Popular affiliate widgets for example are the amazon widgets, which are customizable to display particular products.
Widget generators, development kits and services often are offered by widget directories, too. So does LabPixies, a widget directory offering advertising services, too. Another directory is SpringWidgets, which is offering a widget development kit. Widgetbox again is offering an easy way for developping by its widget generator and syndication services at the directory. The latter is what Widgipedia does for desktop, mobile and web widgets. YourMinis is directory and does offer further services. Google and Yahoo both do offer a directory and a development suite by Google Gadgets and Yahoo Widgets.
Do not miss the feed to obtain further information about widgets soon and feel free to bookmark and spread the word.
Tuesday, August 05, 2008
Mobile Advertising is getting hot
Mobile advertising is an emerging market. People get smarter mobile phones with internet access and flatrates enable everyone to surf the mobile web without thinking about the costs. By this the mobile web becomes an everyday medium as it is the internet. There are already a couple of mobile advertising networks offering the same opportunities like ad networks on the internet. To independent publishers this is a new earning opportunity and a reason to develop mobile pages. Whereas actually the usage of the mobile web is beyond the usage of the web, the future looks promising because of the broad user base. There are about two billion mobile phone users in the world. Often mentioned key factors of the mobile internet are practical applications and tools. This is plausible as the screen is small and as on the go everything needs to work easily and fast. But this might change by available bandwidth and flatrates. Mobile social media already has become a very popular feature for mobile users as mentioned at Mobile Social Media dominates the Mobile Usage.
But mobile advertising and marketing is much more than display advertising. Other forms of advertising are text and multimedia messaging, coupons and incentives and mobile widgets. Further features of the future will be a broader usage of locations based media.
There is an up to date report with an overview about mobile advertising by the IAB available as a pdf file: A Mobile Advertising Overview. To learn more about mobile advertising and marketing I recommend the homepage of the MMA Global with up to date articles, reports about mobile campaigns and white papers. If you would like to surf the mobile web I recommend FOLDEN Mobile, which lists up to date mobile services usable without a software installation.