Online Events become a growing Trend

http://www.folden.info/emarketing/2013/04/25/online-events-become-a-growing-trend/

Native Ads will have a growing Market Share

http://www.folden.info/emarketing/2013/04/17/native-ads-will-have-a-growing-market-share/

Report of the W3C Ebook Publishing Workshop

http://www.folden.info/emarketing/2013/03/14/report-of-the-w3c-ebook-publishing-workshop/

Study on Digital Content and Video Trends

http://www.folden.info/emarketing/2013/01/17/study-on-digital-content-and-video-trends/

Internet Video Trends and Movies

Here are some interesting internet video and video business trends in addition to the post emedia trends, where it has been mentioned that internet video becomes narrative elements.

At first there is a article confirming that internet video becomes favored to the disadvantage of tv viewing.
Web Video Chips Away at TV

The conclusion is a need for new content and at least this will be in part user generated content. A research from Gartner has found an increasing demand for Protail Video, a term describing semi professional content and similar to the term prosumer.
Gartner: Demand For 'Protail' Video On The Rise

The latter trend is followed by marketers looking for new advertising opportunities.
The Suits Are All About New Media

Opposite to this there seems to be some trouble in the range of professionally produced internet video formats like webisodes. The following article reports about lay offs, which might be reasoned in the weak economy. Personally I think that people are able to evaluate content and that there is a true favor for internet content just because of the success. The Gartner research is confirming this. At least it seems that the market of professionally produced internet video formats is not booming like social media.
Hyped Web Video Sector Starts to Hurt

The above context is difficult to match with the following. There are two further websites offering free content, movies and tv episodes, which one usually would describe as premium content. This is the german MSN Movies website and Crackle, a Sony property. I had already fun at Crackle by watching shorts. But in the context of the content business one may either think of a wise strategic step because of tough competition or one needs to question the value of professionally produced content. At all it seems that it will be most difficult to establish a business based on the paid content business model. Especially this might be due to the early hyped video on demand business model.
Sony Shapes Snappier Crackle

There are two other articles with future media trends. This concerns the use of the so called White Spaces. This is free part of the broadcasting signal, which either may be used for broadband internet connection or as a backchannel to realize interactive tv. Probably it will be used for both. Great news for new media enthusiasts. The second article is about an interactive tv pilot project in the US.
Google, Microsoft Win Big With FCC 'White Spaces' Ruling
LIN TV to Test Interactive Television

Summary of the Live Coverage

Blogging while visiting the IFA has been the first live blogging experience at this blog. Here are some additional information and some tips for live a coverage. I used the Mail to Blogger function and sent the messages by mobile phone. It always took some time to type a message and to send it. Cover it Live has been an option, but time was to short to be prepared. Another thing I experienced but had expected is the need to check website addresses. The latter is because sometimes addresses are used where there is no relevant information and secondly because at fairs products are presented without additional information at a company homepage. So some corrections have been done to the posts.

The overall impression by the fair is that home netwoking has become a common facility at consumer electronics as mostly all products are enabled to exchange data in some way. This may happen by direct internet or cable connection, wireless technologies, usb or sd cards. The same is due to high definition at larger screens, where there are already improvements done leading towards ultra high definition video. My personal highlights have been the PCTV by Daewoo and BD Live by Panasonic, which both are able to enrich and even change the experience at tv sets. BD Live may offer amazing possibilities to design interactive games or interactive video.

Further information from the IFA is available at IFA International. At FOLDEN.INFO there is a further up to date coverage of new media innovations and mobile media as well as about new social media services and social networking.

Finally a Post about Home Automation

There has not been much about home automation but projects at the research level. At household appliances Miele has a system called Con@ctivity that lets appliances communicate. Internet connectivity is a future issue. This has been the last post of the IFA coverage for today.

BD Live enables to add Internet Content while watching Blue Ray Discs

BD Live is a pip standard introduced by Panasonic, it enables to receive additional information frnm the internet while watching a bluy ray disc film.

Sony introduces OLED Technology

Sony has the smallest hd cam, a thinniest screen and introduces the OLED screen technology, which has an amazing image quality. For networking there is wireless connectivity.

TVPC and Personal Navigation Devices

Daewoo introduces two interesting networking product lines. One is the TVPC, a TV with integrated PC and even preinstalled office software. So it is indeed more than just a harddrive. The second line is the Navicat, a series of navigation devices merged with personal media player features.

Personal Media Players and Navigation

www.commodoreworld.com got a pmp with wifi and a internet connected media server +++ www.wibrain.com, a mobile networking device +++ image frames are popular, www.polaroid.com got one with hd +++ www.tomtnm.com has hd at navigation devices, www.myguidegps.com offers navigation and geo tagging

Revo merges IP with Digital Radlo

Something interesting, www.revo.co.uk puts digital audio standards and ip radio into one device . They won a design award +++ www.dnt.de has an ip radio line, too.

Home Networking Update

New home networking line by Compositor (Meeseries)+++ internet radio device www.compositor.com

New HD Media Server

www.macrosystem.de offers a new range of hnme entertainment, hd pvr with internet connection.

emediablogger @ IFA

Expect first messages in about one or two hours.

Internet Advertising Innovations and Trends

I came across two completely different announcement by internet advertising services related to placements and content. The interesting case is that one is favouring precise targeting up to the page level and the other does embrace the opposite way by integrating user generated content even within display advertising. If you have knowledge about internet advertising, you may have noticed the discussion about placements at social media and at the long tail as well as pages in general.

LucidMedia is offering a contextual targeting solution up to the page level. This assures a precise placement by a marketers choice of content and pages.

A completely contrary approach has been announced by Avenue A Razorfish in cooperation with Pluck, a provider of social media solutions (Avenue A, Pluck Make Interactive Ads … Interactive). What they aim to do is to enable users to interact with ads and to add content to display advertising. This would be a new level of interactivity at online advertising.

At all there will be a broader choice of advertising formats to choose from. Contemplating that people are just watching what they want may question the argument about unrelated content. But precise targeting might be useful in high priced segments or b2b markets. The advertising market is still evolving and it will be the marketers choice.

Interactive Video goes Mainstream

Interactivity at videos has become a more common quality at internet video sharing portals, a topic that has been an issue since the first post at this blog followed by an essay about interactive films. Already common features are clickable adverts and additional information like a menu to browse related videos as it is offered by Revver. Depending on the implemented properties now people can interact with a video to receive further information or to add video comments. In the following there are the newest developments.

Viddler has enabled commenting. Comments may become added by text or even as video comments. Tagging is another feature.

Friction.tv is a page for discussions. Answers and comments to video contributions may be done by text and video.

YouTube is offering Video Annotations, enabling comments and the addition of further information by texts and links. Annotations may be done even within a video to give viewers a choice to proceed or to link additional information. Another nice feature at YouTube now are Streams, something like screening rooms where people can watch together and chat.

Innovid is another service provider of interactive video solutions. They are offering a solution to enrich videos and to add further capacities like advertising and shopping.

By the way, interactivity is something that is expected to become implemented into television, too. This will go beyond messaging to a broadcast like it is already usual today. The timeline for the implementation of interactive tv features depends on country markets, where the UK is the most advanced. Generally interactive tv is awaited for 2010.

Web Applications and the Impact on Future Browsers and IT

This is a brief posting referring to an article with an overview of trends in application and software development reasoned by the impact of up to date and innovative applications on the web like social networking and rich internet applications. Several industry experts are cited with notations about needs for future capabilities of browser technologies to represent applications and the need for enterprises to be prepared for the adoption and integration of such future applications.

Article: Beyond Ajax: Software Development, Two Years from Now