Video Commerce Platform with Widgets

Qoof has an interesting offer to both, publishers and retailers. The service enables to publish videos at social networks by widgets. The customizable widgets do carry promotional videos as well as commerce facilities. To publishers this works like usual affiliate programs, which means that earnings are generated by referral fees. There are even solutions for parked domains.

To retailers it is a most comfortable service by offering various ways to become involved in video shopping and connected to publishers as well as to customers. If a retailer is ready to go, there are several solutions to start. One may start by using own media or use the Qoof video production tools to create new videos. To start to distribute the videos there is already a complete network of publishers available, which may become affiliates to spread the videos and to sell the advertised products. Last but not least Qoof even enables to become involved with customers by letting them create customized videos as user generated advertising.

Video Contest Site combines Advertising with Awards

TubePrize has created a platform to connect video creators with promoters for video advertising by product placement and the like. The service allows everyone to create a video contest and by this to promote a product. The service relies on YouTube and the winner will be the one who generated most views based on YouTube statistics. The latter might be just an example as contest creators are free in the creation of a contest. The service just started and has two contests listed actually.

Interactive Video Features at Overlay.tv

Overlay.tv has added a couple of new interactive video features since it has been covered by the very first post at this blog about interactive video. Also the website has been completely redesigned. As far as I remember the site has been dark and it has been turned into a bright one now. Furthermore videos produced by members now are in the center of the page instead of being placed at the bottom to showcase the interactivity of the video platform. Whereas promoting own products is still a key issue of the site this gives it a video sharing touch.

Some of the new interactive video features are unique as far as I know. These features are amazing and come along with the embedable proprietary video player. At first there is a chat, which is placed directly within the video screen. One may suppose this might be intrusive, but I have not felt like that. It rather improves the comfort and enables to chat without diverting the video watching experience. Technically it is a true overlay feature like it has been shown in some science fiction movies. A second tab at the video player is for information purposes showcasing the author and possible third party sources.

One of the key intentions of interactive video is to represent additional information or products within a video and to enable to shop for represented products. At Overlay.tv this feature has become enhanced by a new bar at the bottom of the player. This is a comfortable step, too, as one now may find presented products easily after watching a whole video.

Furthermore the player now is full screen enabled. Below there is a nice video with product presentations.

Taboola Video Recommendation Engine with Advertising and Business Opportunities

Taboola is a video discovery and recommendation solution. The system analyses video content and matches it with the user behavior. To publishers Taboola is offering the video discovery platform called ViDiscovery. It is a customizable video recommendation solution to engage viewers and to increase the retention at a website by a personalized video experience. The business opportunity consists of an integrated video advertising solution called DiscoverAd. Further information about the system and for advertisers is available at the website.

Further video advertising solutions and business opportunities are available by the tags below.

New Overlay Advertising Solution for Internet Video

Keystream is a new video advertising provider, which uses the overlay feature of interactive video. An ad becomes implemented within a video and opens in new windows, if one clicks on it. The system is supplied as software as a service serving both advertisers and publishers. What is different with other providers of interactive video advertising is that the solution searches and finds blank spaces within a video automaticly. At these spaces the adverts may become placed.

Do you know Machinima?

I found an article related to the video posted a couple of days ago showing a scene within Second Life. There is a special term describing such videos. It is Machinima. I have not known this, but this is what research is for. Here is a link to a definition at wikipedia. The article describes Machinima as "animated films created by using a number of different game or virtual world engines" and is stating that this kind of films may be an option for marketers. This is similar to my statement at the former post, in some way marketing related and a possible new form of journalism.

Machinima is a futuristic, viral option for marketers

Video Shopping Portal and Video Advertising

Shopflick is another site offering shopping by video. It is a shopping destination and a video solution for merchants. Merchants may host their videos at shopflick and open a store. To those who like to get a professionally produced video there is a service offer. Widgets are available to promote videos at other sites and at the social web, which makes it an alternative video advertising opportunity. For now there are free stores and listings available within a launch period. An introduction how to sell at Shopflick is available here.

Interactive Video for Advertising and Shopping

With Live Link Video there is another service for interactive video. The solution has the typical interactive video features, which means that every part of the video may become a link. This link may be used for a shopping offer, for additional information or anything else. An additional feature are drop down banners, that may become inserted into a video. The business model of Live Link Video is based on delivering a service instead of offering a self service as most of the other suppliers of interactive video solutions like Innovid, Overlay.tv, VideoClix.tv or Vimation (Whereas they may do offer services, too.). At Live Link Video customers send in a video and get back the interactive enhanced version.

interactive video for sure will become an interesting and engaging option for shopping. The Innovid solution even has the Digital Video Ad Format Compliance Seal of the IAB, which is certifies that the solution is compatible with standard formats and that it may become used as an ad insertation within a third party video stream.

Redux enables Video and Product Playlists

Redux is an online playlist service for videos. To find videos there is a video search engine that connects to several popular video sharing sites. Creating a playlist is easily done by searching and choosing videos by a click to add these to a playlist. The site is social networking enables and sharing of playlists may happen at the social web. And there is a unique feature. Beside general video playlists there is a rubric with product features. By this Redux might be an additional ecommerce channel for product presentations to marketers, for video advertising, video advertising and for shopping.

AdBrite Internet Advertising Marketplace

AdBrite is an internet advertising marketplace offering a broad range of advertising formats. Advertisers may buy and publishers sell their advertising space and set a desired price. AdBrite has started with basic banner and text advertising. Meanwhile there are various advertising formats offered making it an interesting network to monetize multimedia and video. The newest feature that is announced at the website is behavioral targeting.

At first there are full page ads also know as interstitial advertising. These ads will display before a visitor may see a page. Visitors have the option to visit the advertised service, wait or skip the ad to go immediately to the content. Next there are Inline Ads, which is in text advertising transforming keywords within a text automaticly into paid advertising links referring to an advertised service.

Something that seems to be a unique feature is BritePic. BritePic enables to monetize images and photos by adding interactivity. This happens by an overlay format as it is used for interactive video. What makes it even a useful tool are some further functions. Beside an ad there is a menu added, which enables to share an image. Another feature is a watermark to protect an image. There is a particular website with an introduction to BritePic.

Another multimedia format offered is video advertising. The AdBrite InVideo advertising format uses a proprietary video player, which again enables video sharing and embedding videos at other sites and which protects media by watermarking. Video advertising works by uploading. To support a larger amount of videos there is an api offered.

Video Business, Advertising and Sources

As internet video emerges so the services for video advertising and video business are doing. Another breed is related to use internet video at ecommerce. Here are a couple of new services and sources.

Cliplister is dedicated to ecommerce and a video platform for product videos, Retailers may obtain videos and manufactures may distribute videos for internet promotion. Cliplister supplies the platform and does the clearing of copyright issues to assure the legal usage of the videos.

Mixpo offers a video advertising platform for small and medium sized enterprises to collaborate with marketing agencies, advertising networks and other market participants like publishers.

ReelSEO is a source specialized in video marketing and search engine optimization for internet video. Beside this there is a broad range of related information available.

Video Breakouts does research and tracking of internet video and supplies a weekly top 100 list every monday. Furthermore there are lists of top movers and widgets to get the latest trends and videos.

Finally some industry information. At first there is standardization, which is a crucial factor because of the various video formats and players that are on the market. Related to this issue the internet standardization authority W3C has launched a group called Video in the Web. Related to video advertising best practices and information about ad formats are available by the IAB at Ad Standards & Guidelines. Last but not least a research paper about internet video and web tv (PDF) by Roland Berger is available. If video podcasting is an issue, the Podcast Downloading 2008 study by PEW Internet might be interesting.

Video Advertising at and for Bloggers and independent Video Publishers

Video advertising is an emerging market. Forecasts expect the largest growth rates for this segment of internet advertising in the near future. This should be reason enough to contemplate video activities either by publishing or for advertising. Another strong argument to become involved with video is search engine marketing as by universal search videos have become an integrated part of search engine results. Here there are two interesting video advertising services, which do serve adverts to videos on blogs and websites. What makes these systems outstanding is the opportunity to earn money with own and even third party and shared videos.

CaptainAd is a video advertising system for blogs and websites. To put it on a website just a brief code needs to be copied into the website code. Then the system automaticly finds the video codes within a website and serves adverts to the video. The advertising format is text advertising by an overlay.

Something completely different is offered by Husky Media. The system, too, is dedicated to bloggers and publishers and works with own and third party or shared videos. But the advertising format is completely different. It is a full page ad, which is displayed in the background while the video is playing.

Both video advertising system are surprisingly easy to implement for publishers and work with a simple line of code. Advertisers of course find information at the mentioned websites, too.