Video Commerce Platform with Widgets

Qoof has an interesting offer to both, publishers and retailers. The service enables to publish videos at social networks by widgets. The customizable widgets do carry promotional videos as well as commerce facilities. To publishers this works like usual affiliate programs, which means that earnings are generated by referral fees. There are even solutions for parked domains.

To retailers it is a most comfortable service by offering various ways to become involved in video shopping and connected to publishers as well as to customers. If a retailer is ready to go, there are several solutions to start. One may start by using own media or use the Qoof video production tools to create new videos. To start to distribute the videos there is already a complete network of publishers available, which may become affiliates to spread the videos and to sell the advertised products. Last but not least Qoof even enables to become involved with customers by letting them create customized videos as user generated advertising.

Another Insight into User generated Advertising

Here is another insight into user generated advertising. This is related to Wildptich.tv, which has been covered already here by this article. By a press release there is given some insight about the way business customers may assign artists at the Wildpitch.tv platform. At a cooperative press release by Wildpitch.tv and its business partner Kimochis it is reported how a creative has been selected from the Wildpitch.tv pool. It is a nice case study, which you may read by the full press release here.

User generated Advertising at Current.com

Using a thorough approach the news sharing site Current is matching citizen journalism with user generated advertising. Current is a well known site to share written news and video news. A success story has been reported by ReadWriteWeb that Current makes millions by user generated advertising. This of course supposes that the feature is worth to have a look. It is easily to become found right at the top menu and by this it is an essential part of the homepage. The link refers to a particular page called Viewer Ads. At this page visitors are encouraged to make an advert. At the top there are some ads and below sponsoring offers by advertisers. It seems to be a fair and lucrative business as further information is telling that spots aired at Current will earn 2500 dollars and if a spot is aired by a sponsor elsewhere, too, the opportunities are even rising up to 60000 dollars. Below there is the coverage by ReadWriteWeb with some further information.

Has Current Solved the User Generated Advertising Mystery?

User generated Advertising might be a true Business Opportunity

Here is a success story from the other side, the users part. The New York Times reported about a guy who made 200000 dollars by user generated advertising. This confirms that user generated advertising is serious. On one side there is money and on the other side there is a real business opportunity for creators. What might be necessary to succeed? Usually there is a need of a larger audience that may become reached by viral video or widgets. This may be the case for the uga systems that work by voting. The other option is to be creative and to capture the idea of a product. A good example and another success story is the ad that has been created for the super bowl for some time. There has been an award, which has been won by a guy driving in a car and eating chips. The story has been that the spot made it to tv and that is has cost just a couple of dollars to make it.

Finding a Gold Mine in Digital Ditties.

User generated Advertising Sources

Wildpitch.tv makes User generated Advertising

Wildpitch.tv is a service for user generated advertising. Wildpitch.tv is dedicated to video advertising. Members can make videos about and for their favorite brands and products. Primary eatures of the service are voting for videos and sharing videos at the social web. There are contests to win prizes for the best videos.

User generated Advertising, Social Media and Viral Marketing

Business Thursday: User generated advertising is a special kind of user generated content. It is an opportunity to a lot of market participants, creatives, enterprises and users at all. There are several aspects related to user generated advertising beside the general availability of platforms and possible interaction by the internet at all. The idea of the platforms is to connect people with enterprises giving an opportunity to communicate, to users a way to be heard, getting feedback from customers as well as to get authentic statements for marketing. As advertising and marketing are business issues to enterprises there are also business opportunities to all participants. Usually this happens either by contests or even getting paid for creative work. Furthermore to media professionals or selfmade creatives it is a chance to become noticed and get a reputation by media showcases. In the following there is an introduction to a couple of platforms for user generated advertising.

Brickfish encourages to create various forms of media like blogs, photos, videos and other creative work. It is a platform that connects people with enterprises and brands. Enterprises may introduce a campaign and ask for a desired form of media. There is a list of campaigns available to browse by the menu at the homepage, which are assorted by campaigns open for participation, most popular and most shared. To share own campaigns or those of others there are social networking facilities to share media at other social networks. To users the participation at Brickfish is a chance to enhance the reputation and to win prizes.

GeniusRocket has a more professional approach with job listings and by offering a platform for business networking and professional collaboration. Nevertheless there is no restriction to join the community for independents, selfmade creatives or the like. It is a platform to get real contracts and to list real orders, to be seen and to earn cash.

XNLTads and the new introduced Poptent service are associated platforms dedicated to connect brands with independent film makers and semi professional talents to work on commercials. At the same time XNLTads is a platform for collaboration. The services do focus on internet video and its chances to be authentic and a more cost effective way for distribution and production. This is especially due to the new launched Poptent, which is equipped with online tools for video creation. Both platforms are offering real business opportunities to earn cash.

Zooppa.com again is a platform for everyone that connects people and brands to get into a creative relationship. It is a platform for various kinds of media, even concepts are requested. The idea is to connect the participants and to promote the work by viral marketing. Incentives for creatives to participate are reputation and cash prizes.