Here is another insight into user generated advertising. This is related to Wildptich.tv, which has been covered already here by this article. By a press release there is given some insight about the way business customers may assign artists at the Wildpitch.tv platform. At a cooperative press release by Wildpitch.tv and its business partner Kimochis it is reported how a creative has been selected from the Wildpitch.tv pool. It is a nice case study, which you may read by the full press release here.
Tuesday, December 02, 2008
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