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Impressum / Copyright 2008

Wednesday, December 17, 2008

New Study about Social Networking Trends

A new study about social networking has been released by Netpop Research. The results of this study do confirm a strong trend to social networking as the already mentioned study by Forrester Research does. There are some more findings in this study especially about shopping. The results do refer on on time spending. It has been found that there is less time with online entertainment and shopping to the advantage of social networking. The latter may wonder because of the shopping season. But there have always been shopping related statements, that people often spend time researching products at shopping sites and then spend their money offline. So the time shift probably is simply reasoned in social shopping sites with product comparisons and reviews.

The study concludes a need to rething advertising strategies and to be presented at social networking sites. There is an extract available at the following link with a presentation and further information on downloading the whole study:
93 Percent Growth in Social Networkers Reveals Need for New Approaches to Online Advertising

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