An Email Marketing Report with Fresh Metrics

A free email marketing report has been published by Mailer Mailer, a webbased email and newsletter marketing solution provider. The report covers industry sectors and key elements that influence email click and open rates. A key finding has been that emails now are opened sooner with about one third within the first two hours. Probably this is because a better and ongoing integration of internet tools into working processes. The report has analysed "over 350 million emails in 21 different industries from the first six months of 2008".

Email Marketing Metrics Report