Digital Signage at Mobile Phones is a Trend

Mobile usage is rising and a clear trend. Something that is less known and that might not have been expected is that using mobile phones for digital signage is a trend, too. This becomes feasible by smartphones with an installed bar code reader software or a scanner. Other services do enable this by using phone cams. There are a couple of differing services offering various mobile digital signage solutions. There are even solutions that send information in response to a photography of an object.

The trend of using mobile phones for digital signage has been found by the Web Analytics Association describing it as a challenge.

The article: Emerging Digital Trends impacting Web Analytics