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Impressum / Copyright 2008

Thursday, October 23, 2008

Researching Popularity for Social Media Campaigns

Business Thursday: A successful campaign does always need a basic research where to start. For social media campaigns this means to find relevant publications or buzz at the live web and for shopping it might be recommendations. The second step will be to find the most popular places to be most effective. At the same being represented at popular services is a proven mean to publishers to become noticed.

To find relevant places there are two basic strategies. One may either research a topic at a vertical directory like blog directories or choose to start at the big social media sites by looking for opinion leaders based on their activity or the amount of followers and the like. The decision where to start depends on the issue of the campaign. Blog directories are an ideal way to research a topic. Particular topics may also be represented at large social media sites, but in general these do already target the mass market. Exemplary for the latter are new features offered lately like offering music to broad audiences. To start at large social media sites the motto is to become involved by making interesting offers e.g. by widgets.

Even while new social media technologies like lifestreaming and live applications become popular, weblogs do remain a basic mean. This is due e.g. for the popular lifestreaming service FriendFeed as I have found that there is no way to add a particular newsfeed to own lifestream profile. The newsfeed must either be collected from within a blog or become added by a third party service like Twitter.

So blogs are really a good way to start researching sources for a social media campaign and to find relevant sources. Furthermore opinion leading blogs do mostly refer to other important sources that may become a starting point for a campaign. blog directories as well as popularity indexes for social media research are available at FOLDEN.INFO.

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