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Tuesday, October 07, 2008

Interactive Video for Advertising and Shopping

With Live Link Video there is another service for interactive video. The solution has the typical interactive video features, which means that every part of the video may become a link. This link may be used for a shopping offer, for additional information or anything else. An additional feature are drop down banners, that may become inserted into a video. The business model of Live Link Video is based on delivering a service instead of offering a self service as most of the other suppliers of interactive video solutions like Innovid, Overlay.tv, VideoClix.tv or Vimation (Whereas they may do offer services, too.). At Live Link Video customers send in a video and get back the interactive enhanced version.

interactive video for sure will become an interesting and engaging option for shopping. The Innovid solution even has the Digital Video Ad Format Compliance Seal of the IAB, which is certifies that the solution is compatible with standard formats and that it may become used as an ad insertation within a third party video stream.

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